Frito-Lay: "Only in a Woman's World"

Frito-Lay found that Canadian women were increasingly avoiding the chip aisle – which Frito-Lay dominated.

Frito-Lay: “Only in a Woman's World”


Business Results Period (Consecutive Months):February 2009 – June 2009.
Start of Advertising/Communication Effort:February 7 2009.
Base Period for Comparison:January 2008 – June...
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