Campaign details
Brand: Frito-LayBrand owner: PepsicoEntrant company: Dieste DallasIdea creation: Dieste, DallasMedia: VaynerMedia, New YorkPR: Ketchum New YorkMarket: United StatesSector: Savoury snacks, potato chipsMedia channels: Events & experiential, Online display, Online video, Public relations, Radio & audio, Social media, Sponsorship - event, property, Television, Video on demand, Word of mouth, influencersBudget: 5 - 10 millionCampaign video
Creative assets
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