Frito-Lay: Leaving a mark

Cheetos, an American snacks brand, used a Hispanic-dedicated initiative that would reverse decline and improve its relationship with the Hispanic community.

Campaign details

Brand: Frito-LayBrand owner: PepsicoEntrant company: Dieste DallasIdea creation: Dieste, DallasMedia: VaynerMedia, New YorkPR: Ketchum New YorkMarket: United StatesSector: Savoury snacks, potato chipsMedia channels:Events & experiential, Online...