Friso: Good poop matters, baby!

Formula milk brand Friso grew share of voice in Singapore with an earned media campaign based on 'poop' that educated parents about gut health.

Campaign details

Brand: FrisoBrand owner: FrieslandCampinaAgency: Omnicom Public Relations Group SingaporeMarket: SingaporeSector: Baby foodMedia channels: Content marketing, Direct marketing, Livestreaming, Merchandise & free gifts, Social mediaBudget:...