Friso: Beautiful Shit

Baby milk formula brand Friso developed an app capable of analysing baby poop with a quick scan, instantly alleviating the worries of mothers in China while strengthening its position in the baby care market.

Campaign details

Brand: FrisoBrand owner: Friesland CampinaLead agency: McCANN ShanghaiContributing agency: McCANN ShanghaiMarket: China (Mainland)Sector: Baby foodMedia channels: Mobile & appsBudget: Up to 500k

Executive summary

A total of 80% of new mums don't...