FRijj – Four Ridges Must Be Destroyed
Ollie Gilmore - Grey London
INTRODUCTION
This is the story of how disaster movies inspired the first truly intregrated, 'media-neutral' campaign for FRijj milkshake.
Breaking new ground for the brand – and...
FRijj - Four Ridges Must Be Destroyed
This paper demonstrates how disaster movies increased sales of FRijj milkshake. In recent years, FRijj's non-promoted base sales have been in decline.
