Friends of the Earth

The winner of the Grand Prix at the 2008 DMA Awards, from agency CHI & Partners for client Friends of the Earth, was a campaign gathering support for the passage of a "strong" UK climate change law.

Friends of the Earth

CHI & Partners


Thiago de Moraes – Digital Creative Director & Designer Matt Davies – Copywriter Melanie Portelli – Account Director Charles Inge – Creative Director Ewan Paterson – Creative Director Trevor Preston – Digital Producer




Friends of the Earth needed a way of mobilising support to push for a strong climate change law. This was a creative first, updating the protest march for the digital age. 172,937 demanded the law and 241 MPs signed the motion; the law will be now...

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