Friends of Cancer Patients: YMCA Self Check

Friends of Cancer Patients (FOCP), a non-profit organisation, leveraged popular culture to get around a taboo topic in the UAE and used the classic 70s song YMCA to teach women how to conduct a self-examination for breast cancer.

Campaign details

Brand: Friends of Cancer Patients Brand owner: Friends of Cancer Patients Entrant company: Havas Middle EasyIdea creation: Havas Middle East Dubai Market: United Arab Emirates Sector: Charities & voluntary organisations Media channels:Email marketing,...

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