Friends of Cancer Patients: YMCA Self Check
Adrian Mutescu, Tanya Kassab
Friends of Cancer Patients (FOCP), a non-profit organisation, leveraged popular culture to get around a taboo topic in the UAE and used the classic 70s song YMCA to teach women how to conduct a self-examination for breast cancer.
Campaign details
Brand: Friends of Cancer Patients Brand owner: Friends of Cancer Patients Entrant company: Havas Middle EasyIdea creation: Havas Middle East Dubai Market: United Arab Emirates Sector: Charities & voluntary organisations Media channels:Email marketing,...
