Friends Diapers: It’s okay to pee your pants

Friends, an adult nappy brand, launched a campaign in India to tackle the stigma surrounding incontinence, particularly among men, and encourage the use of its product.

Campaign details

Brand: Friends DiapersBrand owner: Nobel HygieneAgency: The Womb Communications LLPMarket: IndiaSector: Non-prescription, OTC productsMedia channels:Merchandise & free gifts, Online video, Packaging & design, Point-of-purchase, in-store,...