RPA, New York
Like many manufacturers, the recession forced Honda to think long and hard about its advertising for the year. But instead of following the herd to high-pressure sales driven advertising, Honda decided to invest in making friends.
By leveraging their most valuable asset, Honda turned a small advertising budget into a social media campaign that catapulted them to the newsfeeds of over 5 million Facebook users and resulted in a sizable spike in dealer quote requests.
LET'S MAKE LEMONADE
Planning in 2009 wasn't easy. Trust was at a historic low and the general public...