Breast care brand Frida Mom birthed a film-based campaign to present an honest portrayal of the realities of breastfeeding and raise awareness of the brand in the US.
Campaign details
Brand: Frida
Brand owner: Frida
Entrant company: Mekanism, New York
Market: United States
Sector: Baby care
Media channels: Online video, Social media, Television, Websites & microsites
Budget: 1 - 3 million
Campaign video
