Campaign details
Brand: Freudenberg GalaBrand owner: Freudenberg GalaEntrant company: Freudenberg Gala, MumbaiIdea creation: Initiative Media, BangaloreMedia: Initiative Media, BangaloreMarket: IndiaSector: SundriesMedia channels: Outdoor, out-of-home, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Gala Brooms wanted to get more households to use their brooms but in Mumbai, the brand was a cleaning commodity. As a leader in the category, we needed to give competition brand users and unbranded users a more compelling reason to shift to using the...