Freshways (Ireland) – Anyone for prawn sandwiches?
Campaign Title Anyone for prawn sandwiches?Brand FreshwaysCategory A13 Trade & Sales ForceMedal BronzeAgency Marketing Network
SUMMARY
A new range of Freshways sandwiches was launched at the IFEX exhibition to target key trade customers. One week prior to the event, they received an invitation to visit the stand and earn a chance of winning a trip to enjoy a Prawn sandwich at Old Trafford. On the opening day actors from I Keano staged live 15 minute Eamonn Dunphy Radio Show sketches, with special...