Freshbake Foods

In 2002, Freshbake Foods launched a range of microwaveable pies called Microbake. They were aimed at men, students, people who lived alone and mums who wanted something tasty and convenient for their children when they got home from school.
Agency: Cheetham Bell JWT Author: Dena Walker

freshbake foods

'Microbake'

INTRODUCTION

This case study demonstrates:

  • How Freshbake Pies created the microwaveable pie market by launching Microbake
  • How advertising was the prime tool by which they did...
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