Freschetta: How advertising brought the pizza market to its senses

Schwan’s Europe successfully launched the Chicago Town Pizza brand in the UK in 1992 and it had become the UK’s leading frozen pizza brand by 1996.
Agency: BDH TBWAAuthors: Nick Brookes and Nicole Ten Thij

Freschetta

How Advertising Brought the Pizza Market to it's Senses

BACKGROUND

Schwan's Europe, a wholly owned subsidiary of Schwan's Sales Enterprises in the US, entered the UK pizza market in 1992....