Frequency and recency: keeping your customers close

In this article on frequency and recency the authors review papers on the subject from the middle 1990s to 2001.

Frequency And Recency: Keeping Your Customers Close

Stephen WhiteEMM andCharles Dawson

Napoleon was possessed of preternatural far-sightedness in the planning of military offensives. Bonaparte the commander 'could conjure up entire campaigns, down to...