Freesat: Live life free

Freesat, the UK free satellite television provider, developed a multi-media campaign to attract a rival’s customers to its differentiated offering.

In the highly competitive world of TV entertainment providers Freesat had a perception problem. The brand was rooted in value but had limited appeal with the key growth audience - Sky customers - as 'value' inadvertently became associated with 'cheap'....

Not a subscriber?

Schedule your live demo with our team today