Freesat: Live life free – making a downgrade feel like an upgrade

Freesat, TV entertainment, launched a film on TV and online featuring two little crabs to get disgruntled TV lovers to realise they can enjoy TV even more with Freesat.

TV entertainment has changed a lot since the first satellite dishes appeared on our streets, with new streaming platforms, box sets, smart TV, Wi-Fi connectivity and super-fast fibre cables. In comparison, Freesat felt out of step, a functional value proposition, stuck in a downgrade space. To steal sales from Sky, with all their shiny content and media weight, we needed to make the value choice feel more like an upgrade.

On the surface, TV appeared to be flourishing, but viewers were being burdened by too much choice, complexity, and cost. Enjoyment of TV was being eroded at a time (cast...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands