Freedom to be - A Direct Marketing Success Story

In September of 1997, EuroSites approached BDHTBWA Direct with a problem. The market for self-drive European campsite holidays was showing a decline and if EuroSites were to grow and reach their goals, a proposition was needed that would appeal to the appropriate audience and encourage both new and repeat bookings.
Agency: BDH TBWAAuthors: Jackie Corless and Jo Scott

EuroSites: Freedom to Be A Direct Marketing Success Story

Background

When EuroSites launched in 1990 their primary objective was to steal market share by aggressive pricing. The product offering was basic...