Freedom From Torture: Give a damn, do what we can - How we responded rapidly to raise money for survivors of torture in lockdown

Freedom From Torture, a British registered charity, launched a campaign in the UK to challenge the public's beliefs on torture and raise money to support asylum seekers.

Campaign details

Brand: Freedom From TortureAgency: Purpose

In February 2020, Freedom from Torture and Purpose were getting ready to launch the first of three campaigns together.

The first, Spare a Fiver, was a light-hearted campaign that asked the British public to empathise with the experience of getting by on just a fiver a day, as so many survivors of torture must do while seeking asylum.

Just before launch, the news began to change. Suddenly, the concept of being forced to survive on just £5 became even more unrealistic, as store shelves emptied, people stockpiled, prices skyrocketed, and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands