Free content vs. quality?

Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new financing sources.

Free Content vs. Quality

About consumers' willingness to pay for Web content

Folker MichaelsenGfK Ad Hoc research andRaimund WildnerGfKNrnberg e.V.


Following the Internethype period in 1999 and 2000, a more depressing atmosphere can be observed...