Free content vs. quality?
Folker Michaelsen and Raimund Wildner
Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new financing sources.
Free Content vs. Quality
About consumers' willingness to pay for Web content
Folker MichaelsenGfK Ad Hoc research
andRaimund WildnerGfKNrnberg e.V.
BACKGROUND
Following
the Internethype period in 1999 and 2000, a more depressing atmosphere can be
observed...
