Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network: Help end the uncertainty

Fred Hutchinson Cancer Research Center, a research institute, launched a campaign in the US to convince and engage volunteers, especially from largely affected, mistreated communities, to participate in COVID-19 vaccine trials.

Campaign details

Brand: Fred Hutchinson Cancer Research Center/COVID-19 Prevention NetworkAgency: SOCIALISSSIMA LLC

Campaign Summary

For a tragedy like this deadly pandemic, we needed to find the perfect balance between urgency and hope. With no clarity regarding future developments, we had to be transparent with our ask, upfront with our topics, and believable in every aspect of our communication. "Help End the Uncertainty" was the platform that allowed us to engage with communities by addressing fears, accomplishments, and hurdles while the world was seeing the loss of human lives, dreams, and economic downfall. Though the uncertainty is still...

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