Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network: Help end the uncertainty

Fred Hutchinson Cancer Research Center, a research institute, launched a campaign in the US to convince and engage volunteers, especially from largely affected, mistreated communities, to participate in COVID-19 vaccine trials.

Campaign details

Brand: Fred Hutchinson Cancer Research Center/COVID-19 Prevention NetworkAgency: SOCIALISSSIMA LLC

Campaign Summary

For a tragedy like this deadly pandemic, we needed to find the perfect balance between urgency and hope. With no clarity regarding...