Frances Haugen: The Facebook Whistleblower

Frances Haugen, a Facebook whistleblower, made lawful disclosures of documents to Congress and the SEC to hold Facebook accountable for its damaging role.

The Challenge

After months of anonymity, Facebook whistleblower Frances Flaugen was ready to unveil herself to the world — with the goal of holding Facebook accountable for its role in damaging youth mental health, spreading disinformation, and spurring ethnic violence around the world.

In a matter of weeks, Bryson Gillette worked with Frances Flaugen and her legal advisors to build a strategic communications plan that was authentic to her voice, global in scale and focused on generating regulatory change and cultural transformation.

This included:

  • Public unveiling on U.S. national television
  • Web and social launch
  • Multiple testimonies in front of Congress...

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