Fragrances with real impact: focusing development on perfume fragrances that really correlate with different consumption habits

This paper presents a basic study for obtaining specific knowledge about the actual fragrance in women’s prestige perfumes in order to make consumers reach out for that specific product.

Fragrances With Real Impact

Focusing development on perfume fragrances that really correlate with different consumption habits

Pieter Aarts Sensor Marketing & Research bv

Introduction

Development and selection of fragrances for fast moving consumer...