Fragrance marketing with... sound and animation?

Luxury perfumier Creed wanted to bring its new China campaign to life by blending the artistic realms of scent, music and visuals into a contextual sensory experience.

With a history steeped in art, music and fashion, including a collaboration with the Royal Academy of Arts in the UK, luxury perfumier Creed wanted a truly inspiring sensory experience in its new China campaign for the Millésime Impérial scent.

Enter rising...

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