Fragrance innovation - Understanding consumers perception of fragrances

Lise Dreyfuss, Sylvie Danilo, Claire Garrel

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe.

Fragrance innovation – Understanding consumer perception of fragrances

Lise Dreyfuss, Sylvie Danilo and Claire GarrelAdriant, France

INTRODUCTION

The development of new fragrances responding to consumers' expectations, likings, dreams and desires is a...

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