Fragrance and self image: evaluating scents against the self image of consumers

This paper presents the major results of a qual-quant survey conducted in Europe on the women's fragrance market.

Fragrance and self image: evaluating scents against the self image of consumers

Marc GillesMarc Gilles et Associés, France

Wearing perfume is weaving a dialogue between others and oneself, between myself and myself” - Fragrance Language...

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