Fragrance and self image: evaluating scents against the self image of consumers

This paper presents the major results of a qual-quant survey conducted in Europe on the women's fragrance market.

Fragrance and self image: evaluating scents against the self image of consumers

Marc GillesMarc Gilles et Associés, France

Wearing perfume is weaving a dialogue between others and oneself, between myself and myself” - Fragrance Language Dictionary, Maurin, Blayn, Leyris, Editions Quarante Huit; 1992


The quali-quantitative Usages & Attitudes surveys that we have conducted in the past few years, in Europe and in the United States, on the women's fragrance market in the selective distribution channels (Perfume Stores and Department Stores) resulted in one major learning, which did not appear as clearly in the previous surveys...

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