Foxtel – Gossip Girl: The Chosen

FOXTEL, an Australian pay-TV provider, was launching Gossip Girl, an American drama set in Manhattan's Upper East Side, on its main entertainment channel, FOX8.

Foxtel – Gossip Girl: The Chosen


The Chosen is a revolutionary approach to marketing television shows in Australia. The Chosen was successful in achieving the sole objective of any channel marketing team – huge, target smashing audience viewing figures for the debut episode of a new show, Gossip Girl. It did this by taking its consumers on a journey to discover the show as an 'insider', delivering them true value and social currency. This is central to the very concept of marketing 1.0 and the essential ingredients in firing up word of...

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