Fox’s Rocky - Halting plummeting sales in a declining market - How rap helped Rocky sell with more of a crunch

Paul Stallard

Despite a declining chocolate biscuit market, Fox’s Rocky sought to reinvigorate its fortunes through its campaign in 2003.
Agency: PWLCAuthor: Paul Stallard

Fox's Rocky – Halting Plummeting Sales in a Declining Market. How Rap Helped Rocky Sell with More of a Crunch

INTRODUCTION

The scene: a high-level business conference populated by smart executives. The chairperson takes...

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