Agency: PWLC | Author: Paul Stallard |
Fox's Rocky – Halting Plummeting Sales in a Declining Market. How Rap Helped Rocky Sell with More of a Crunch
INTRODUCTION
The scene: a high-level business conference populated by smart executives. The chairperson takes the stage . . .
'Welcome to the 2005 inspirational business seminar. It's a pleasure to introduce our keynote speaker. He's a rap star and a successful entrepreneur. He's here to talk about how he transformed the fortunes of his brand by making it more relevant to kids, without alienating their parents. Ladies and gentlemen, I give you ....