Fox’s Rocky - Halting plummeting sales in a declining market - How rap helped Rocky sell with more of a crunch

Despite a declining chocolate biscuit market, Fox’s Rocky sought to reinvigorate its fortunes through its campaign in 2003.
Agency: PWLCAuthor: Paul Stallard

Fox's Rocky – Halting Plummeting Sales in a Declining Market. How Rap Helped Rocky Sell with More of a Crunch

INTRODUCTION

The scene: a high-level business conference populated by smart executives. The chairperson takes...