Fox's Biscuits

This case study describes the launch of Rocky a chocolate biscuit from Fox's. It outlines the research carried out to define the brand's personality and the identification of a significant market gap.
Agency: Poulter PLCAuthors: Caroline Midmore and Mark Buckle
 

Area Awards 1995 Winner: Consumer Goods And Services Campaign

Fox's Biscuits

How Rocky Robin sent sales of Fox's Biscuits soaring sky high

I'm Rocky Robin.
I'm hard. My first baby bootees were...
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