Fourth Wave Wines: Tread Softly

Fourth Wave Wines, an Australian wine producer, launched a new brand of wine, Tread Softly, in Australia with an environmental brand promise and delicate packaging to show its brand commitments and delicate style of wine.

Executive Summary

Top line about the project

"There is no doubt the scale of Tread Softly is extraordinary. A year after launch it had overtaken many brands with long histories or big marketing budgets."

Nicholas Crampton, Managing Director & Founder,...