Four week radio survey

This paper develops NBD models and new evaluation methods for estimating the reach and frequency distribution.

Four week radio survey

Evaluating models for extended reach and frequency

Alexandra Lyall Federation of Australian Radio BroadcastersMark Neely ACNielsen andCampbell M. Rungie University of South Australia, Centre for Industrial and Applicable Mathematics

INTRODUCTION

This paper exists because there was a need in the Australian radio industry for new models which could estimate the reach and frequency distribution for extended radio advertising schedules. This reflected the increased use of radio in extending advertising schedules over longer campaign periods. A four-week radio survey was conducted to provide empirical validation for the new models. This data...

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