Four week radio survey

Campbell M. Rungie, Alexandra Lyall and Mark Neely

This paper develops NBD models and new evaluation methods for estimating the reach and frequency distribution.

Four week radio survey

Evaluating models for extended reach and frequency

Alexandra Lyall Federation of Australian Radio BroadcastersMark Neely ACNielsen andCampbell M. Rungie University of South Australia, Centre for Industrial and Applicable Mathematics

INTRODUCTION...

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