Four ways consumers’ relationships with brands have changed in the last year

This article explores the impact the COVID-19 pandemic has had on CPG shopping behavior.

Communicating value

This article is part of a series of articles from the WARC Guide to communicating value. Read more.

Brands are important. Of this, there is no doubt. Ask a suburban mom about her child’s dairy allergy, and she’ll talk to you for 10 minutes about which alternative brands she’s tried and their merits (or shortcomings). Brand marketers are so certain