Four trends that will shape travel and tourism marketing in 2023

With the travel industry still recovering from a long pandemic, the last thing the category needed was a challenging recession to hit prospective travellers. Which trends will shape the decisions of travel marketers in 2023?

Global tourism was one of the business sectors worst affected by COVID-19. Then, when things looked like they couldn’t get worse, came war in the Ukraine; soaring energy costs; and the cost-of-living crisis. Now, tourism is back – though not quite as...

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