The four key media trends from the 2008 IPA Effectiveness Awards
Laura James WARC Online
The media strategies of the winners in the 2008 IPA Effectiveness Awardsillustrate four main themes: ...
Four key media trends from the 2008 IPA Effectiveness Awards
WARC Online's media editor, Laura James discusses and analyses the media strategies of the winners in the 2008 IPA Effectiveness Awards and finds four main themes: the changing role of TV advertising; the battle for retail consumers; the capacity for communications innovation in the government and non-profit sector; and the status of digital communications in the marketing mix.
