Navigating through the consumer landscape is more daunting than ever before. We’re not only in a time where consumers are informed, choosing to gain insight about products before they buy, they are also more conscientious about the larger impacts of those purchases.
This helps inform four key consumer behaviors and trends for the year ahead—and each has implications for marketers as they seek to drive solid long-term growth.
1. US consumers are concerned about rising living costs
Price inflation across key consumer product segments has continued to persist, as reported by Circana (the entity formed through the merger of IRI...