Fotum + Fishheart

Fortum, a Finnish energy company, changed negative perceptions about hydropower and the brand by creating a device to restore local biodiversity.

Campaign details

Title: Fortum + FishHeartBrand: Fortum + FishHeartProduct: FishHeartIdea: FishHeartCountry: Finland

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
BBC DocumentaryBBC, YouTube05/09/202330/12/20231Global
Social Media CampaignFacebook, Instagram01/07/202315/09/202312Finland
Floating PlatformLeppikoski Hydropower Plant30/08/202231/12/20231Finland

Relevance for Creative Strategy

As hydropower development continues along rivers around the world, helping migratory fish to come back to their natural environments has become urgent. This puts pressure on the energy companies to find new ways...

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