Fostering ‘brand belonging’ and other 2023 trends in Web3

Mordecai

Brand belonging is set to become a major trend shaping businesses in 2023 and beyond as Web3 technologies have reinvented the relationship between brands and their communities.

Brand belonging is set to become a major trend shaping businesses in 2023 and beyond. With the rise of companies such as the UK’s Primary Bid, which makes it easy for businesses to sell shares to their consumers and fans, brands will start to offer ownership...

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