Foster Grant, a Division of Accessories Associates, Inc.: Who's That Behind Those Foster Grants? campaign

In the mid-1960s Foster Grant (FG), the sunglasses maker, felt that its product's image needed redefining.

Foster Grant, a Division of Accessories Associates, Inc.: Who's That Behind Those Foster Grants? campaign

Jack Rummel

Overview

In the mid-1960s Foster Grant (FG), the sunglasses maker, felt that its product's image needed redefining. Even though...