Fossil: Your favorite fashion store, now on WhatsApp

Fossil, the retail brand, wanted to revive its retail sales by giving its shoppers a personalised experience of shopping in India.

Campaign details

Brand: Fossil (India)Lead Agency: Vizury (powered by Affle)Region: APAC

Strategy

Objective

"We're an omnichannel retail brand and we'd like to give our customers a conversational shopping experience on their mobile." - that's one of the challenges...