Fossil: Your favorite fashion store, now on WhatsApp

Fossil, the retail brand, wanted to revive its retail sales by giving its shoppers a personalised experience of shopping in India.

Campaign details

Brand: Fossil (India)Lead Agency: Vizury (powered by Affle)Region: APAC

Strategy

Objective

"We're an omnichannel retail brand and we'd like to give our customers a conversational shopping experience on their mobile." - that's one of the challenges Fossil (India) came to Vizury (powered by Affle) with.

This was in the second leg of the covid pandemic where some places were removing lockdowns, and Fossil (India) wanted to revive its retail sales by giving its shoppers a personalized experience of shopping from Fossil on their mobile phones.

Fossil is a global fashion and lifestyle retailer,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands