Forum – Culture, communications and business: the power of advanced semiotics
Katja Maggio-MullerProcter & Gamble
Malcolm EvansSpace Doctors
INTRODUCTION
Since 2001 the UK-based marketing semiotics agency Space Doctors has worked with...
Forum – Culture, communications and business: the power of advanced semiotics
Commercially applied semiotics is well established as a powerful methodology for research and for developing brand communications.
