FORUM – Word of mouse – An assessment of electronic word-of-mouth research
Michael BreazealeMississippi State University
INTRODUCTION
Word-of-mouth (WOM) communication has been defined as 'oral, person-to-person communication between a receiver...
FORUM - Word of mouse - An assessment of electronic word-of-mouth research
Word-of-mouth (WOM) communication has received a great deal of attention from marketing academics and practitioners alike.
