Forum – Total recall: transforming the possibilities of customer intelligence in an age of intelligent commerce
Sean KellySean Kelly & Associates Ltd
INTELLIGENT COMMERCE AND THE INFORMATION-DRIVEN ENTERPRISE: AN INTRODUCTION
In the...
Forum - Total recall: Transforming the possibilities of customer intelligence in an age of intelligent commerce
In the ever-changing contemporary marketing and media environments, traditional conceptions of 'the customer' no longer apply, and similarly long-relied upon marketing techniques and product measures have also been forced to give way to a number of new tools and methodologies.
