Forum - The strength of British market research is British market researchers: a reply to Piercy

In his Viewpoint in IJMR 48, 3, Nigel Piercy argued that market researchers are obsessed with technique and methodology, rather than providing leadership in management learning.
  

Forum – The strength of British market research is British market researchers: a reply to Piercy

Clive R. BoddyMiddlesex University Business School

Robin CroftUniversity of Glamorgan Business School

INTRODUCTION

Nigel Piercy, in the International...

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