Forum – The strength of British market research is British market researchers: a reply to Piercy
Clive R. BoddyMiddlesex University Business School
Robin CroftUniversity of Glamorgan Business School
INTRODUCTION
Nigel Piercy, in the International...
Forum - The strength of British market research is British market researchers: a reply to Piercy
In his Viewpoint in IJMR 48, 3, Nigel Piercy argued that market researchers are obsessed with technique and methodology, rather than providing leadership in management learning.
