Forum - Research 2.0: engage or give up the ghost?

For decades the research industry has spoken about the issue of response rates. Although it is not the most exciting of subjects, it is very important.

Forum – Research 2.0: engage or give up the ghost?1

Martin Oxley and Brendan LightBuzzBack Market Research

There is no doubt that the transition to internet-based market research has been fraught with challenges. However, it is also the case that 'the train...

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