Forum - Media proliferation and the demand for new forms of research

In this Forum article, Adele Gritten addresses the challenges facing the media industry as a result of the concurrent trends of media and brand proliferation, market saturation and technological development, and the resultant changes these have produced on consumer behaviour.
  

Forum – Media proliferation and the demand for new forms of research

Adele GrittenQuaestor Research and Marketing Strategists Ltd

We are living through an era of media, consumer and brand proliferation, marketing saturation and technological...