FORUM – How to use Facebook in your market research
Jordi Casteleyn, André Mottart and Kris RuttenGhent University
INTRODUCTION
Until 2007, the term social networking site seemed to be synonymous with MySpace. Its popularity was exemplified by the 109 million visitors per month, more than twice the number of Facebook visitors. But the times they are a-changin'. In May 2008, Facebook had, for the first time, a higher number of visitors than MySpace (Dumon 2008). Wikipedia (2008) offers a good description of what Facebook actually is: 'Users can join networks organized by city, workplace, school,...