FORUM - How to use Facebook in your market research
Jordi Casteleyn, André Mottart and Kris Rutten
Although social networking sites such as Facebook are increasingly being regarded as an interesting source of information, there are no specific techniques that adequately address the specific nature of social media.
FORUM – How to use Facebook in your market research
Jordi Casteleyn, André Mottart and Kris RuttenGhent University
INTRODUCTION
Until 2007, the term social networking site seemed to be synonymous with MySpace. Its popularity was exemplified by the...
