Forty years ago today…

In this 40th Anniversary Special Issue of Admap Joe Mandese, by referring to issues of Ad Age from 1964, looks at what has changed and what has remained the same in the advertising business in the last 40 years.

Forty Years Ago Today

Joe Mandese

Forty years. That is a lot of time for anyone, but in an industry where time is perhaps more than in any other business quite literally money, it is also a lot of media budgets. Specifically,...