Forrester/ANA’s TV Forecast: Numbers Drop, Sparks Fly

Geoffrey Precourt, Warc's U.S. Editor, reports from the ANA's "TV & Everything Video" forum on the seminar given by David M.

Forrester/ANA's TV Forecast: Numbers Drop, Sparks Fly

Geoffrey Precourt

The shift from program to presentation was not subtle. "The Future of Television and Video Advertising" was how the Association of National Advertisers (ANA) had billed an afternoon...

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