Formula 1: Training an artificial intelligence to protect sponsorship revenue windfall

Formula 1, a racing brand, developed an interactive, AI-enhanced platform to identify the visibility of sponsors during a race.


As Formula 1 (F1) looked to restart racing with a radically different 2020 calendar following the pandemic hiatus, the ramifications of cancelling or postponing races is impacting all parts of the sport.

Sponsorship accounts for $303 million of

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