Formula 1: Putting Formula 1 back on track

Formula 1 (F1), a racing brand, recreated the fan experience during the COVID-19 pandemic when fans were not able to participate in person.

Campaign details

Agency: Ogilvy UK Client: Formula 1 Campaign Name: Putting Formula 1 back on track

The pandemic created huge challenges for F1. It not only reduced revenues but millions of fans also missed out on the emotional high of visiting a Grand Prix.

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